V-Power: Making V-Power the No.1 Choice for our consumers

Situation & Challenge

Shell wanted to development its category for V-Power by
increasing its reason to believe

Shell wanted their consumer to choose V-Power over regular fuel. The challenge was convince the consumers that a premium oil
would protect their car from gunk & erosion.

Strategy

We decide to educate the consumer by challenging the current mindset & generating trail by incentive

Educating the conumer was research to be best solution as our research found out that the key influencers for their choice of fuel were mechanics, car enthsiasts and family/peers who didnt really understand the key benefits of the product.

social media / Brand content

Facebook to create awareness
& amplifying reach

social media / Brand content

Generating Trial with an incentive of a Lifetime.

social media / Brand content

Facebook to create awareness and amplifying reach

social media / Brand content

Facebook to create awareness and
amplifying reach

social media / Brand content

Facebook to create awareness and amplifying reach

social media / Brand content

Facebook to create awareness and amplifying reach

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