Lux Style Awards 2019 Curated Coverage

Situation & Challenge

Making noise that is the loudest amidst of the award show season

An amplification strategy that followed day by day developments as the LSA approached closer. From celebrity looks and styling to backstage rehearsals to even airport looks, designer meet ups and jury sessions were all knitted together to from the perfect narrative prepping the audience for the big climax! The show itself.

Strategy

A dedicated team for more responsiveness & agility during the show

With one of the largest digital coverage teams ever to be deployed for LSA, this years show was truly digitally led.

From the foyer area to the super exciting Glambot, to BTS action to fun celebrity interviews and call outs right from the auditorium itself; the team ensured digitally relevant content was not only recorded & curated, but also edited and published within a matter of minutes and hours.

CREATIVE IDEA

Curating content and the storyline for the consumers not present at the show

From fun celebrity interviews to VIP Access to backstage and celebrities to the grand DOOR to LSA, our digital execution ensured that audiences at home, in shopping malls and on ground were all connected to the live show and had access to exclusive footage not only throughout the show, but also all events leading up to it.

social media / film & video

Engage the community
with social media posting.

SOCIAL MEDIA / FILM & VIDEO 

Dedicated team to curate content by consumer listening & data mining

SOCIAL MEDIA / FILM & VIDEO 

Glambot shoot on the event day

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