Fantasy Launch of the most Instagrammable Ice Cream.

Situation & Challenge

Launch of the new variant of Cornetto

Cornetto launched its new variant with extravagant rainbow colors and pink cone. They want to amplify the functional attributes of the product and make it the most desirable product in town.

Strategy

Creating FOMO before its Launch to drive functionality

With the help of PR & Earned media, we created talk-ability around Fantasy and all things magical thereby creating an internet trend which would later be completely owned by Cornetto Fantasy.

CREATIVE IDEA

Playing of the unicorn colors of the product making the creative direction dream like

Utilizing the construct of the product, we curated content around shades of purple, pink, stardust, rainbows and magic thereby setting the tone for delivering on each of the products USPs.

Execution strategy

Instagram, to establish the most intagrammable ice-cream in town

Effective use of Paid Media and Influencers to establish the aesthetic and functional appeal of the product leading to an upsurge of UGC.

 

Facebook, to be reach around 80% of the audiences.

Facebook was used to optimize reach and capture discovery based audience through snappy short-form content redirecting them to the thematic to land message.

 

Cohort on platforms to create relevance

Using precision marketing to deliver relevant communication to each differentiated cohort of the TG to drive relevance and engagement numbers.

social media / film & video / influencers marketing

Creating FOMO across the internet by establishing a VIP access to the Cornetto Fantasy

FILM & VIDEO / TV SPOT

Featured as Top YouTube Ads People Watched in APAC in March 2020

FILM & VIDEO / TV SPOT

TV Commercial Rotoscoping and creating new Benchmark

FILM & VIDEO / TV SPOT

Establishing Functional Attributes vs dream-Like

FEAUTERED IN THINKWITH GOOGLE

One of the Top 3 YouTube Ads People Most Watched in Pakistan 2020

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