Situation & Challenge
Food Security & Sustainable Food Choices – A Post Pandemic World.
The UAE Government has committed to nurturing sustainbale and healthy lifestyles for citizens and residents & ensuring a sustainable food systems that supports long-term food security..
Strategy
A Bespoke microsite-led campaign highlighting the importance of Sustainable food systems in the WAE with interactive features, quiz & gamification.
A holistic approach towards the launch video, promotional content & social media assets that amplify the importance of the campaign & creates the necessary buzz at the Food For Future Summit at Expo 2020.
BIG IDEA
Food for life – A public awareness campaign by the MOCCAE, MOHAP, Emirates Nature-WWF, and the FAO of the United Nations.
To create an understanding of the connection between food, health, & planet towards a sustainable future, with a robust and resilient food system – especially significant in a post-COVID-19 world.
