Situation & Challenge
Create impactful communication of Durex Records in order tp cater to its grandeur, biggest and engulf all the happenings.
In the scroll world create communication which Durex Consumer engages with and has digital consumption.
Strategy
Creating content with care, right copy and a digital story leading to the event in order to be a true representation of Durex Records on all digital platforms.
Creating plaform specific content that ensures impactful content delivery, garnering the right results for the campaign. Editing the content to be snappier and emphasizing with supers that are not missed.
CREATIVE IDEA
The Right Trailer.
We used the Music Manifesto as part of the content to trigger happening, fun, hype and excitement which are also the pillars of the brands..
