Situation & Challenge
Comfort has been present on the shelves for years.
However, the brand worked on a great insight:Nostalgia. Comfort brought back the biggest nostalgia: Cloth Family. With too much media noise, we had to think of captivating ways to launch the character Duo and keep them relevant for the people.
We understood that people are always on the go.
Even though the exciting TVC will indulge the consumer. We had to do MUCH more to gain top of mind. We had to be thumb glitching and create a foot stopping moment. We decided to be where the people were MOST OF THE TIMES: In Transit.
Spot the Cloth Family because they’re back in town and what best way to find in transit.