Red Bull Sound Clash POP vs. ROCK.
Situation & Challenge
Redbull wanted to take over the music enthusiasts by storm with Redbull Sound Clash
Redbull wanted to launch their Redbull Sound clash platform with a bang. They wanted Sound Clash to be exciting and full of talkability for the millennials.
A PR stunt that sparked rock vs pop conversation on Twitter setting a stage to the event.
We wanted the event to be viral by creating FOMO for the millennials. We wanted to create a PR Stunt that would leave the audiences wanting for more. Let there be fan wars!