Pop the Trunk Campaign

Campaign Strategy / Social Media

Euro Cup Campaign to Increase User Engagement

Situation & Challenge

Udrive faced lack of User Engagement and resonance with the brand

The engagement with the brand was limited for Udrive, which led to lack of association from the User end

Strategy

Capitalizing on a Mega event to create associations with the T.G

UAE being a multi – cultured market shares the love for a global sport, Football. Linking Udrive and football gave us the leverage to tap into the TG and invoke emotions and engagement

BIG IDEA

Creating on event around Euro 2020; leading to excitement, engagement, and participation.

Deploying UEFA merchandise in Udrive fleet with a CTA to creatively share the Udrive campaign entries, as a reward, sending out tickets to the final screening to the most loved entries.

social media / film & video

A two-step process: share the
picture/video with EURO Soccer Ball

ENTRIES

168+

ENGAGEMENTS

3x

social media / film & video

Developing a Re-Targeting model for
New Consumer Acquisition

Tactical Action

Thematic Content

Circulating updates on the Euro cup matches to build up campaign type.

Rollign out different content formats

Testing different content formats and A/B
testing the creatives twith diverse ad sets to
have engage better performing ad sets.

Campaign Strategy / Social Media