Situation & Challenge

HUL wanted to increase its sustainability initiatives foot-print at the EXPO 2020

While the footfall with in EXPO 2020 is unpresented given the pandemic at hand, HUL wanted to make its sustainability claim measurable and impactful.​


We wanted to keep impact simple while educating the attendants of EXPO 2020​

Educating the attendant regarding the sustainability initiatives and making sure that they truly understand was the core aim. So, we wanted to take a route which the today’s generation are well aware of.​


Using the filters a pledge tool to commit the attendants of EXPO 2020 to the sustainability goals.​

Filters is something most people are aware of. Usually its for consumer engagement. We wanted to use the same engagement levels for a sustainable purpose.​