Situation & Challenge
HUL wanted to increase its sustainability initiatives foot-print at the EXPO 2020
While the footfall with in EXPO 2020 is unpresented given the pandemic at hand, HUL wanted to make its sustainability claim measurable and impactful.
Strategy
We wanted to keep impact simple while educating the attendants of EXPO 2020
Educating the attendant regarding the sustainability initiatives and making sure that they truly understand was the core aim. So, we wanted to take a route which the today’s generation are well aware of.
BIG IDEA
Using the filters a pledge tool to commit the attendants of EXPO 2020 to the sustainability goals.
Filters is something most people are aware of. Usually its for consumer engagement. We wanted to use the same engagement levels for a sustainable purpose.
