Situation & Challenge

Making the content Digital First and effective for a digital consumer

Consumer today are scrolling every second Making TV content more accptable on digital is very essential in order to engage with the right audience.

Strategy

Crafting a content story across plarforms that is true to the platform specific audience

Creating plaform specific content that ensures impactful content delivery, garnering the right results for the campaign. Editing the content to be snappier & emphasizing with supers that are not missed.